Mountain Dew started to get shipped around nationally and also in Canada. Pepsi would begin coming up with a marketing strategy to release the drink within a year. In 1964, the Pepsi-Cola company would purchase the rights to Mountain Dew. This formula would become the original Mountain Dew flavor that is still used today. Mixing the Tri-City Lemonade flavored drink that tasted like the drink 7Up with Mountain Dew. In 1960, Bill Bridgforth, who owned the Tri City Beverage Corporation, would alter the flavor of Mountain Dew. Unfortunately, Barney Harman would die a few years later in 1949 and left Alliy as the sole owner of the drink. Gordon would strike a deal with the Hartman brothers to bottle their drink at the Tri City Beverage Corporation. The co-owner of a popular regional beverage called Dr. One day when the brothers were giving samples out on a train, they would meet Charles Gordon. Instead they were trying to come up with a mixer that would taste good with alcohol. During this time, sodas and soft drinks were more regionally sold and many top sellers weren’t available to them.Īlly and Barney Hartman weren’t trying to develop their own soda. The first Mountain Dew formula was created by two beverage bottlers from Tennessee named Barney and Ally Hartman in 1940. Mountain Dew’s History The creation of Mountain Dew
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